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SWOT analysis - look before you market
It is one thing to be aware of all the things you should be doing; it is another to find the time to do them!
You might find a SWOT analysis helps you prioritise your tasks:
- Strengths - What things are you really good at and how can you make the most of them?
- Weaknesses - What things find their way to the bottom of your "To Do" list every day?
- Opportunities - What are the main opportunities for developing your business in the future?
- Threats - What are the things beyond your control such as increased competition that could threaten your business?
SWOT analyses are useful for two reasons:
- They force you to spend some time thinking about the issues facing your business
- They provide a framework for prioritising issues so that you can make the best use of your limited time
Sales and marketing
- Assess your competitors
- Brand awareness: making your mark
- Direct marketing
- Growing the top line with a marketing audit
- Promote your business: PR
- Promote your business: advertising
- How much to spend on marketing?
- Selling benefits not features
- Promote your business: marketing
- SWOT analysis - look before you market
- The value of a marketing plan
- Distance Selling Regulations: an introduction
- Advertising: complying with the rules
